While it is true that from the perspective of the user, the use of ad blocking software represents a saving in their consumption plans, this practice does not favor much the campaigns that are rolled in platforms like Google or Facebook.
With considerable figures such as 1 in 4 Internet users claim to use an ad blocker, Facebook gives the peace of mind to entrepreneurs like you who use the platform to increase their sales and spread their ads, because since last week prevents the use of these blockers advertising.
Personally, I think that the problem is not the ads themselves, but the little relevant content of most of these, because if you have a product or service that connects with the needs of your audience, that advertising will be interesting and will not consider it upset.
What Facebook basically is doing, as a platform that connects people is to focus their efforts on creating tools, such as a new version with advertising display preferences so that the same people are in control of deciding what to see and what Not seeing, thus improving the user experience.
It is in you as an entrepreneur, owner of a business, to develop interesting and attractive content that allows you to connect with your customers and accept them as with an ad that adds value.
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