Mistake # 1: Mistakenly choosing the campaign objective.

Even before you segment your audience, you should always be clear about what it is that you want to achieve. Especially when you’re going to invest in advertising. You should ask yourself this questions:

Do you want to capture potential customers for your business?
Do you want to send traffic to your website?
Want to increase conversions on your website?
Do you want to impact people who are close to your business?

Usually, we always promote goals that keep us away from achieving meaningful results. This is where you need to ask yourself what you want to accomplish with this campaign. If you do not know exactly you can make it fail from the beginning.

Remember: A well-defined objective is the main key for you to have data and metrics of real usefulness to make decisions about your business, without a well-defined objective the investment that you make in a campaign in Facebook will be a waste.

Mistake # 2: Unknowing the target audience

If you already have the clear what your objective is, you must go to the second step that is vital to launching a campaign on Facebook: know who you want to impact. You must know in detail your audience, target audience or target.

It is essential to do the exercise of putting yourself in the shoes of that person you want to reach. Ask questions that lead you to know in detail who your client is, who is the person to whom you can satisfy 100% with your service or product.

These questions will depend on the target audience you have chosen to reach with your product or service. The biggest strength of Facebook is being able to target very specific profiles, real people who are interested in what you offer and in turning curious into potential customers for your business.

Mistake # 3: Make a very large segmentations

In Facebook, the saying «the one that covers a lot does not have too much» has a particular sense, and is that it is not a question of trying to get your audience to reach the greatest number of audiences, no, it is about reaching that ideal client that is Truly interested in your product or service and eventually become a sale.

Measure your Facebook advertising for the sales it brings you and not for the likes you get.

This is achieved by properly segmenting the audience, including interests, behaviors or job roles related to that person you are trying to reach with your campaign and is really interested.

Error # 4: Neglecting text and image

You are competing to capture the attention of your target audience in a sea of information that becomes a competition for your attention. Avoid putting any text in the picture, for that, you have well defined the profile of your client and you must know what will draw attention to 100% and will lead you to say: «this is what I am looking for!»

It is necessary to avoid saturating text with images, the idea is that the campaign is seen naturally when the user browses Facebook and can connect to the message. If you fill the image of your campaign with too many elements it is evident that it is advertising and people reject it immediately.

Once you have captured the attention of your client with the image, the text must catch it and provoke a desire that leads to a specific action, for example, leave your contact details.

Mistake # 5: Choose Cost-per-click (CPC)

Another very common mistake is choosing CPC in the pattern purchase model. In the digital world, it is believed that keyword purchases for search engines (SEO) are implemented on a pay-per-click basis because they are mistakenly associated with efficient action rather than pay per share (CPA) or impression (CPI) when To get real results is about the clicks are the least.

The important thing is the actual action that the user makes and is aligned with the campaign goal.

If what you want to get are leads, what matters are the records, that is why the model of purchase of guidelines that must be chosen in the campaign must be OCPM that means cost per thousand but based on the objective, so Facebook Will optimize the profiles of people more likely to leave their data.

Mistake # 6: Avoid correcting the guideline to make it work

One of the most wonderful aspects of Facebook as a help tool to increase your sales is that it allows you to correct your campaigns if you see that they are not giving the result you expected.

You can correct the scope, rephrase what profiles you want to get, make them more specific, you can try changing the images and texts of your pattern to test how the audience responds.

The error will never fail on your first attempt, the mistake is to expect a different result doing the same.

If you want your business to start getting the results you’ve always wanted, I invite you to one of my webinars: Definition of audiences to attract ideal prospects at very low cost, just click here to register. It is for people who want to increase the number of qualified customers using Facebook. I know you’re interested, so I’ll wait for you!

See you on the webinar!